Terms and Conditions
Who we are and how to contact us
yourfeed website www.yourfeed.com and mobile application (together referred to below as “yourfeed”) are operated by Your Feed Ltd (“We“). We are registered in England and Wales under company number 09524600 and have our registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. Our VAT number 255597171. To contact us, please email
By using yourfeed you accept these terms
Age and location restrictions
If you are accessing yourfeed from locations outside the United Kingdom, you are responsible for compliance with local laws where applicable. yourfeed is not designed to be used by people / fans under the age of 16. By using this site, you confirm that you are 16 years or older.
There are other terms that may apply to you
- Our Privacy and Cookies Policy, which sets out the terms on which we process any personal data we collect from you, or that you provide to us. By using yourfeed, you consent to such processing and you warrant that all data provided by you is accurate.
- Our Acceptable Use Policy, which sets out the permitted uses and prohibited uses of yourfeed. When using yourfeed, you must comply with this Acceptable Use Policy.
If you are creating or using a profile on behalf of a Brand, you may be subject to the Brand’s internal policies, procedures, guidelines and rules which may apply your use of yourfeed. You should ensure that you are familiar with those rules and abide by them at all times. yourfeed will not monitor, and does not take responsibility for, anyone’s compliance with any such Brand policies, procedures, guidelines and rules. yourfeed will have no liability to any Brand (or you) for any losses suffered as a result of your use of yourfeed in connection with the Brand.
We may make changes to these terms
We amend these terms from time to time. Every time you wish to use yourfeed, please check these terms to ensure you understand the terms that apply at that time. These terms were most recently updated on the date stated on top of these terms. If we make any material changes to these terms, for example changes affecting your or our rights, we will notify you of this by email or by a web based notification on our site.
We may make changes to yourfeed
We may update and change yourfeed from time to time to reflect changes to our services to improve performance, enhance functionality, reflect changes to the operating systems or address security issues. We may also make change to reflect our fans needs and our business priorities.
We may suspend or withdraw yourfeed
We do not guarantee that yourfeed, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of yourfeed for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.
You must keep your account details safe
How you may use material on yourfeed
Do not rely on information published on yourfeed
The content posted or uploaded on yourfeed by us is provided for general information only. Whilst our intention is to provide (or enable the provision by other users of yourfeed) assistance and information that you could find useful and helpful, we cannot guarantee that such information can amount to advice on which you should rely. This is because content provided for general information only may not be suitable to your particular circumstances. If you receive any direct advice from any of the yourfeed users (whether Fans, Brands or Sidekicks), we do not take responsibility for any action or decision you take which is based on such advice. This is because we do not moderate any content posted or uploaded by any users of yourfeed, and as such, we are unable to verify whether any advice received by you is suitable or correct. Although we make reasonable efforts to update any information on yourfeed posted or uploaded by us, we make no representations, warranties or guarantees, whether express or implied, that the content on yourfeed is accurate, complete or up to date.
We are not responsible for websites we link to
Where yourfeed contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We have no control over the contents of those sites or resources.
Fan-generated content is not approved by us
yourfeed may include information and materials uploaded by other users (including other fans, Brands and/or Sidekicks) of yourfeed, including to on profiles, showcases and messages. This information and these materials have not been verified or approved by us. The views expressed by other users on yourfeed do not represent our views or values personally. If you wish to complain about information and materials uploaded by other users please contact us. You can also report this on the website.
Our responsibility for loss or damage suffered by you
We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our act (or omission), our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation. We have no liability to you for any: (i) losses that are not foreseeable to you and us at the time when you accept these terms; (ii) losses that were not caused by any breach on our part, (iii) business losses; and (iv) losses to non-consumers. If any defective digital content that we have supplied, damages a device or digital content belonging to you and this is caused by our failure to use reasonable care and skill, we will either repair the damage or pay you compensation, provided that any such damage is actually caused by the digital content we supply. However, we will not be liable for damage that you could have avoided by following our advice to apply an update offered to you free of charge or for damage that was caused by you failing to correctly follow installation instructions or to have in place the minimum system requirements advised by us. We will have no liability to you for any breach of these terms caused by an event or circumstance beyond our reasonable control including, but not limited to, strikes, lock-outs or other industrial disputes, breakdown of systems or network access, flood, fire, explosion or accident.
Uploading content to yourfeed
Rights you are giving us to use material you upload
When you upload or post content to yourfeed, you grant the following rights to use that content:
- You grant to us a perpetual, worldwide, non-exclusive, royalty-free, transferable licence to use, reproduce, distribute, prepare derivative works of, display, and perform that user-generated content in connection with the service provided by yourfeed and across different media and to use the content to promote yourfeed.
- You grant to other users of yourfeed (including any partners and advertisers) the right to use any content posted or uploaded by you in accordance with the functionality of the site and/or yourfeed app and for the purpose for which such content was posted or uploaded. However, in respect of any content posted by you to a selected number of fans, for example via a group message, only the recipients of your message will be entitled to use the content posted or uploaded by you.
We are not responsible for viruses and you must not introduce them
We do not guarantee that yourfeed will be secure or free from bugs or viruses. You are responsible for configuring your information technology, computer programmes and platform to access yourfeed. You should use your own virus protection software. You must not misuse yourfeed by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to yourfeed, the server on which yourfeed is stored or any server, computer or database connected to yourfeed. You must not attack yourfeed via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use yourfeed will cease immediately.
Rules about linking to yourfeed
You may link to our home page only, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. We reserve the right to withdraw linking permission without notice. You must not establish a link to yourfeed in any website that is not owned by you. yourfeed must not be framed on any other site. The website in which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy. If you wish to link to or make any use of content on yourfeed other than that set out above, please contact us. You can also report this on the website. If we agree to such use, you will be required to comply with our brand guidelines which we will provide to you.
Our trade marks are registered
“yourfeed” is a trade mark of Your Feed Ltd. You are not permitted to use it without our approval, unless it is a part of material you are using as permitted under paragraph 9 above (How you may use material on yourfeed).
Other important terms
We may transfer our rights and obligations under these terms to another organisation. We will always tell you if this happens and we will ensure that the transfer will not affect your rights under these terms. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect. If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date. No other person shall have any rights to enforce any of these terms.